USA Swimming, Summer Sanders and Speedo Join Forces to Launch New 2012 SwimToday
Colorado Springs, CO – USA Swimming, Speedo USA and two-time Olympic gold medalist Summer Sanders will join forces this summer to help grow participation in swimming as part of a new, national swimming campaign called SwimToday, now live at www.SwimToday.org.
With all eyes on swimming this summer, national interest in the sport is at an all-time high and recent industry research* also shows that swimming is one of the top three sports that individuals of all ages aspire
to participate in. The SwimToday campaign is designed to help drive participation in the sport as the countdown to London continues.
The campaign will provide the tools, resources and information that individuals of all ages need to learn to swim, find a swim program, meet their fitness goals, and be active in the sport.
Olympian Summer Sanders, a leading voice in the sport of swimming and a mother of two, will serve as the spokesperson for SwimToday. “Swimming has done so much for me personally as both an Olympian and now as a mother of two kids who enjoy the sport,” said Sanders, the most decorated U.S. swimmer at the 1992 Olympics in Barcelona where she won two gold, one silver and one bronze medal, and a member of the International Swimming Hall of Fame, Bay Area Sports Hall of Fame and Stanford Hall of Fame.
Via its online platform, SwimToday.org will provide swimmers at any level and at any age with the information they’ll need to dive in and meet their individual swimming goals. Overall, SwimToday.org will focus on three major areas:
- “Where do I swim” – By providing a database of learn-to-swim providers, USA Swimming clubs and facilities for fitness swimming throughout the country
- “What level am I” – A self-guided tutorial to help determine one’s swimming ability
- “What do I need” – Training tools, fitness videos, and equipment recommendations that swimmers will need or want to best enjoy the sport
As part of its partnership with Speedo, the world’s leading swimwear brand and USA Swimming corporate partner since 1985, SwimToday.org will link the aspiring fitness swimmer to the Speedo Pace Club, a multifaceted website and mobile phone application designed to motivate, inspire and engage fitness and competitive swimmers through premium video content, informative editorial, social activation and training programs.
* = According to the 2011 Sporting Goods Manufacturers Association “State of the Industry Report” swimming ranks in the top three of all age categories (6-12, 13-17,18-24, 25-34, 35-44, 45-64 and 65+) for sports that people “aspire” to participate in.
